Teacher Training: Event Branding and Collateral
Every summer, SA trains at least 700 new teachers and school staff members. The events and programming take place at New York Law School which is a labyrinth of a building. Creating banners, directional signage templates and promotional items help propel teacher training into a high energy affair. The course catalog uses large letter and number forms that overlap with gradients. This alludes to the fact that all school staff have an awesome and grand task set before them in the fall. Teaching is a profession the requires great craft, focus, joy, and a love for learning.