BNA Staffing Website

Feb 2020

BNA Staffing sources talent for employers in several types of industries. While their initial request was to refresh the design of their website, we suggested that they also update their identity and branded assets. Working with a developer, we were able to refresh their identity, improve site traffic flow, update and create branded elements, and provide guidance on how to maintain their new graphic standards in house.

Updated Identity

The rhino, from the original identity, received a makeover. Standing for strength and persistence in rough climates (think job markets), I felt it needed to represent the strong connection BNA has with its clients and candidates. In engineering, triangular structures are very strong which helped inspire the execution of the mark and overall branded look.

Strong Networks

‍

Structural Pattern

The pattern helps provide a cohesive look across varying assets and is inspired by the strong connections that BNA facilitates for its clients.

‍

Industry Icons

Icons help visually organize job posts for each user.

‍

Style Guide and Photography Standards

Knowing our client would need guidance with site maintenance, I created a set of guidelines for using stock photography. The number one rule was to avoid overly posed photos.