The rhino, from the original identity, received a makeover. Standing for strength and persistence in rough climates (think job markets), I felt it needed to represent the strong connection BNA has with its clients and candidates. In engineering, triangular structures are very strong which helped inspire the execution of the mark and overall branded look.
The pattern helps provide a cohesive look across varying assets and is inspired by the strong connections that BNA facilitates for its clients.
Icons help visually organize job posts for each user.
Knowing our client would need guidance with site maintenance, I created a set of guidelines for using stock photography. The number one rule was to avoid overly posed photos.