Slam the Exam Event Branding

Apr 2018

Every year we hold a pep -rally prior to the NYS ELA and Math Exams. The purpose of this event is to celebrate the hard work our scholars have put in as the prepare to take the exams. Confidence is everything before taking a test and a lack of it can affect your performance (I had test anxiety as a kid but no pep-rally). We felt the look and feel should resemble a sports event. This was a slight but successful departure from our organization branding which was a great lesson in how flexible a good branding system should be. Designer and Creative Lead: Jordan Weaver Animation: Amelia Charles Art Direction: Christina Rodriguez

Identity Design

Borough Cheers, Dance Teams,
and Academic Rewards help
build the energy in the room.

Academic Awards

Even Footage

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